Kevin the Carrot

TVC campaign for ALDI - Mccann Manchester


After weeks of planting anonymous teasers across the country, Aldi has revealed its Christmas advert starring Kevin the Carrot.

Launching on TV screens the ad is narrated by award-winning actor Jim Broadbent and tells the story of Kevin the Carrot making his way across a festive dinner table to try and meet Santa.

Kevin anxiously passes a plate of cooked carrots and ends up clinging on to a lip-licking reindeer’s antlers as he flies on Santa’s sleigh over London, Glasgow and Bristol.

“We’ve had an incredibly successful year at Aldi and our Christmas advert aims to celebrate our award-winning products, commitments to fresh, British, quality produce and of course our show-stopping festive range,” said Tony Baines, joint managing director of corporate buying at Aldi.


Dominos UK