The film showcases some of the attractions at the theme park, as well as new accommodation for 2019. To reach younger audiences and families, two ads have been created, with the second featuring Cbeebies Land. The 10” and 30” spots will run across television and social.
The films begin with a new ‘brand wrapper’, a full 3D animation created by Rabble Post that will act as a brand opener for this and future campaigns. The wrapper was created from traditional hand-drawn artist layouts, followed by a mixture of specially shot drone footage of the park with 3D scanning, to finally create a 3D clay render. Texture/lighting and animation were then added by the team, lead by myself as technical director.